In 2018, The Walt Disney Company acquired 21st Century Fox, which also included the TV broadcaster Star India – the owner of India’s most popular streaming platform Hotstar. Estimates from May 2023 predict that both competitors might be up for a close race for the top spot by 2028, while Disney+ has lost considerable ground to them, compared to estimates from October 2021. Amazon Prime Video ranked second in the market, with 117 million users. SVOD subscriber count worldwide 2020-2028, by serviceĪs of September 2020, the total number of Netflix subscribers amounted to about 201 million, making it by far the most popular subscription video-on-demand service worldwide.
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